Search Engine Optimization in Islandora

Also known as SEO, this is the process of affection the online visibility of a website in a web search engine’s unpaid results. Islandora facilitates discovery in search engines using the Islandora XML Module and unfederated searches. Exposure of the Islandora objects through multiple methods makes it possible to make content available from location where they’re likely to make their searches.

  • Brief Introduction (1:20)
    • SEO is a process of optimizing your website’s content and visibility to search engines. Specifically, for the search engine crawler, which is responsible for a search engine’s ability to index and understand your website. Things such as the page title and description should be available in the head of the document object model, so these crawlers can easily index a webpage’s summarized content. SEO Optimization is a full time job.
  • Why do I need SEO? (2:35)
    • It exposes the website content to attract viewers. It helps you get higher search result rankings, which often results in repeat viewers. SEO leverages social media sharing and helps people find your website. It is also very cost effective compared to other online marketing methods; it integrate into a user’s existing web experience.
  • How Does it Work? (3:16)
    • Search engines will store web page data that it knows of in an index, that’s data describes the content and location of the page. Search engines will “Crawl” the web for new content using a sitemap and web page links. This is usually done with an automated software, called a “Crawler”.
  • SEO in Action (4:25)
    • Examples shown and discussed.
  • SEO: Keywords (12:45)
    • It is important to include keywords in as many tags as possible, especially in the page title tag, meta description, and page heading.
  • Questions (16:40)
    • No questions